UNIVERSITY
Integrated MBA
About IMBA
Integrated Master of Business Administration (IMBA)
Programme Duration: 5 Years
Integrated Master of Business Administration (I-MBA) is an innovatively designed programme to prepare students to excel in various domains of management right after their school. This programme is offered by NICMAR Business School (NBS). This is a comprehensive management programme comprising a unique blend of courses of undergraduate (UG) and postgraduate (PG) levels. This programme is spread across ten semesters over a period of five years. The program induces management thinking and mind-set at an earlier age, after school itself. Such beginning of management education at an earlier age makes the students focussed, creative, analytical thinkers. Coupled with the zeal for innovation and learning, this transcends them into natural leaders with ethical and social awareness.
The unique curriculum of the programme is the main reason behind such transcendence of the students, as it overcomes the boundaries of orthodox management education. The interesting set of courses in this program include not only the core management subjects but also courses related to science & technology, humanities, creativity, analytics, digital competency and communication. Such a wide variety of courses ensure holistic development of the student, with an opportunity to truly explore one’s raison d'être during the learning phase, and eventually carve out a fulfilling career and life. The excellent infrastructure of the university together with highly qualified and supportive faculty at every step of this learning journey ensures that the students reach their true potential in every aspect.
This five-year uniquely designed program offers multiple career paths, with students having three types of exit options. The programme comes with an exit option at the end of 3rd year with a Bachelor of Business Administration (BBA) degree. Students can also the exit the programme at the end of the fourth year with a BBA (Hons.) Degree or they can proceed towards their masters with an I-MBA degree at the end of year V. Students also have the option to specialize in Business Methods/ Real Estate Management/ Information Technology at the exit of year IV with a BBA (Hons.) Degree. The program offers seven contemporary specializations which are as follows:
- Business Analytics
- Marketing Analytics and Digital Strategies
- Infrastructure Management
- Financial Strategies
- People and Communications
- Supply Chain Management
- Management Consulting
The Tuition Fee of the programme approximately works out to Rs. 1.5 Lakhs per semester for the first three years and Rs 2.75 Lakhs per semester during the fourth year and fifth year.
Courses
Semester – I | |
Sr. No. | Course Name |
1 | Mathematical Foundations |
2 | Communicative English |
3 | Data Processing |
4 | Introduction to Sociology |
5 | Indian Economy |
6 | Computer Graphics |
7 | Modern Indian Language |
8 | Business Structures |
9 | Life Sciences |
10 | Performing Arts-I |
Semester – II | |
Sr. No. | Course Name |
1 | Business Statistics |
2 | Environmental Studies |
3 | Principles of Management |
4 | Web Based Development |
5 | Business Communication |
6 | Accounting (Book Keeping) |
7 | Introduction to Psychology |
8 | Mini Project-I |
9 | Foreign Language-I |
Semester – III | |
Sr. No. | Course Name |
1 | English Literature |
2 | Creative Writing |
3 | Creative Design and Visual Analysis |
4 | Microeconomics |
5 | Marketing Management |
6 | Financial Management |
7 | Computer Programming |
8 | Relational Database Management Systems |
9 | Community Services |
10 | Self-Development |
Semester – IV | |
Sr. No. | Course Name |
1 | Consumer Behaviour |
2 | Organisational Behaviour |
3 | Operations Management |
4 | Information and Communications Technology |
5 | Yoga |
6 | Macroeconomics |
7 | Physical Sciences |
8 | Mini Project – II |
9 | Performing Arts-II |
Semester – V | |
Sr. No. | Course Name |
1 | Written Analysis and Communication |
2 | Legal Aspects of Business – I |
3 | Financial Institutions and Markets |
4 | Human Resource Management |
5 | Foreign Language-II |
6 | Entrepreneurship |
7 | Critique of Cinema |
8 | Professional Ethics |
9 | Public Speaking |
Semester – VI (Any 3 sectors to be chosen) | |
Sr. No. | Course Name |
1 | Sector Studies – Manufacturing |
2 | Sector Studies – Banking and Financial Services Industry |
3 | Sector Studies – Real Estate |
4 | Sector Studies – Construction |
5 | Sector Studies – Hospitality |
6 | Sector Studies – Health Care |
7 | Sector Studies – IT & ITES |
8 | Engineering Sciences |
9 | Internship |
Semester – VII | |
Sr. No. | Course Name |
1 | International Business Management/Technology and Society/Real Estate and Urban Infrastructure Principles* |
2 | Operations Research |
3 | Advanced Spread Sheet Modelling and Data Visualisation |
4 | Introduction to Critical Thinking and Logic/Data Structures/Essentials of Architecture and Interior Design* |
5 | Strategic Management |
6 | Marketing Research |
7 | Software Architecture and Engineering |
8 | Self-Development and Managerial Skills |
9 | Social Immersion Programme |
10 | Project Seminar |
Semester – VIII | |
Sr. No. | Course Name |
1 | Project Management |
2 | Business Development |
3 | Product Management/Cloud Infrastructure Development/Real Estate Development and Practices* |
4 | Intellectual Property Rights/Cyber Laws/Business and Property Law* |
5 | Procurement Management |
6 | Fixed Income Markets/Augmented Reality and Virtual Reality/Real Estate Investments* |
7 | Digital Business Transformations |
8 | Legal Aspects of Business – II |
9 | Immersion Programme (Literature & Beyond) |
10 | Honours Project** |
*Choice of elective according to choice of specialisation in Business Methods/ Real Estate Management/ Information Technology ** Only for Students who wish to exit the Programme with BBA (Hons.) Internship- 8-10 weeks (for students who want to continue in the Fifth Year) | |
Semester – IX | |
Sr. No. | Course Name |
1 | Business Immersion Programme |
2 | Project Seminar |
3 | Internship |
4 | Choose any six electives from Table |
Semester – X | |
Sr. No. | Course Name |
1 | Project |
2. | Choose any four electives from Table |
The students will need to choose electives of 10 subjects from the list of electives given in Table below (6 subjects in Semester IX and 4 subjects in Semester X). To graduate with a specialisation, the student needs to complete a minimum of 6 subjects from the corresponding specialisation. | |
Semester IX | |||||||
Subject | Management Consulting | Business Analytics | People and Communications | Marketing Analytics and Digital Strategies | Financial Strategies | Supply Chain Management | Infrastructure Management |
Corporate Valuations and Investment Banking | √ |  |  |  | √ |  |  |
Financial Derivatives |  |  |  |  | √ |  |  |
Formulation and Appraisal of Projects | √ |  |  |  | √ |  | √ |
Leadership, Influence and Power |  |  | √ |  |  |  |  |
Corporate Communication | √ |  | √ |  |  |  |  |
Organisation Development and Change | √ |  | √ |  |  |  |  |
Talent Acquisition and management |  |  | √ |  |  |  |  |
Artificial Intelligence, Machine Learning and Knowledge Base |  | √ |  |  |  |  |  |
Big Data Analytics | √ | √ |  |  | √ | √ |  |
Fundamentals of Block Chain and its applications |  | √ |  |  | √ |  |  |
Business Analytics with R and Python |  | √ |  | √ |  | √ |  |
Data warehousing and mining |  | √ |  | √ |  |  |  |
Brand Management |  |  |  | √ |  |  |  |
Digital Marketing |  |  |  | √ |  |  |  |
Integrated Marketing Communications |  |  | √ | √ |  |  |  |
Advanced Operations Research |  | √ |  |  |  | √ |  |
Business Forecasting Models |  | √ |  |  |  | √ |  |
Logistics Management |  |  |  |  |  | √ |  |
Risk Management | √ | √ |  |  | √ | √ | √ |
Infrastructure Contract Management |  |  |  |  |  | √ | √ |
Quality Management |  |  |  |  |  | √ | √ |
Project and Infrastructure Finance |  |  |  |  |  |  | √ |
| Â | Â | Â | Â | Â | Â | Â | Â |
Semester X | |||||||
Subject | Management Consulting | Business Analytics | People and Communications | Marketing Analytics and Digital Strategies | Financial Strategies | Supply Chain Management | Infrastructure Management |
Behavioural Finance |  |  |  |  | √ |  |  |
FinTech |  | √ |  |  | √ |  |  |
Security Analysis and Portfolio Management |  |  |  |  | √ |  |  |
Strategic Performance and Compensation Management |  |  | √ |  |  |  |  |
Learning and Development |  |  | √ |  |  |  |  |
Business to Business Marketing |  |  |  | √ |  |  |  |
Customer Relationship Management |  |  | √ | √ |  |  |  |
Sales and Distribution Management |  |  |  | √ |  |  |  |
Strategic Marketing Management | √ |  |  | √ |  |  |  |
Advances in Operations Systems |  |  |  |  |  | √ |  |
Supply Chain Management |  |  |  |  |  | √ | √ |
Supply Chain and Operations Strategy | √ |  |  |  |  | √ |  |
Building Information Modelling |  |  |  |  |  |  | √ |
Project Marketing |  |  |  |  |  |  | √ |
Infrastructure Operations |  |  |  |  |  |  | √ |
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